Privacy Policy

Last Updated: January 18, 2026

SPARK CX & Innovation (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage our services, or interact with us through any channel.

Information We Collect

We collect information that you voluntarily provide to us when you:

• Fill out contact forms or assessment requests
• Register for training programs or workshops
• Subscribe to our newsletters or resources
• Engage with us via email, phone, or social media
• Participate in our services or consultations

This information may include your name, email address, phone number, job title, company name, and any details you share about your CX challenges or organizational needs.

We also automatically collect certain information when you visit our website, including IP address, browser type, device information, pages visited, and time spent on our site. We use cookies and similar technologies to enhance your browsing experience and analyze site usage patterns.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Schedule and conduct CX assessments, consultations, and training
• Send relevant resources, insights, and updates about our services
• Improve our website, services, and customer experience
• Analyze trends and understand how visitors engage with our content
• Comply with legal obligations and protect our legitimate business interests

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only in these limited circumstances:

• With service providers who assist in delivering our services (email platforms, scheduling tools, payment processors) under strict confidentiality agreements
• When required by law, legal process, or to protect our rights and safety
• With your explicit consent for specific purposes

Data Security

We implement appropriate technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction.
However, no internet transmission is completely secure, and we cannot guarantee absolute security.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your information (subject to legal obligations)
• Opt-out of marketing communications at any time
• Withdraw consent where we rely on it for processing

Retention

We retain your information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Client project data is typically retained for seven years; marketing contact information is retained until you unsubscribe.

Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices of these third-party sites and encourage you to review their privacy policies.

Children’s Privacy

Our services are not directed to individuals under 18, and we do not knowingly collect information from children.

Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date. Continued use of our services after changes constitutes acceptance.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us from our Contact Page.