About

We Believe Customer Experience Shouldn’t Be This Hard

SPARK CX was born from a simple frustration: too many organizations collect feedback they never use, run workshops that change nothing, and watch their customers slip away despite knowing exactly what’s wrong.
We exist to change that. Through design thinking, human-centered design, and a relentless focus on implementation, we help organizations transform their approach to customer experience – not with more theory, but with proven methods that create measurable change.

Our Story

Spark CX & Innovation was founded on the belief that meaningful change starts with one spark — a clear insight, a bold idea, or a better way of serving people.

We partner with businesses, institutions, and individuals to design customer-centered experiences and innovative solutions that are practical, scalable, and impactful.

Our work sits at the intersection of Customer Experience, Design Thinking, and Innovation.

Our Purpose

To ignite experiences that create value for people and organizations.

Our Vision

To be a trusted CX + Innovation partner shaping customer-centered organizations across Africa and beyond.

Meet Linda, the Founder

Linda Mwanzia has seen both sides of the customer experience challenge.

As a CX leader across multiple markets, she’s felt the pressure of mounting customer complaints with no clear path forward. She’s sat in strategy meetings where brilliant insights died because no one knew how to execute them.

But she’s also experienced the transformation that happens when organizations finally crack the code – when feedback becomes insight, insight becomes strategy, and strategy becomes action: that’s why she founded SPARK CX.

Credentials

MA in Communication, Daystar University
Certified in UX & CX methodologies
Multi-market CX leadership experience
Proven track record in CSAT & loyalty improvements

Our Values

Human First – People before processes
Trust – Integrity always
Co-Creation – Better together
Impact – Ideas that work in the real world

The Mission

To give every organization – regardless of size or sophistication – access to the design thinking methods and CX frameworks that actually drive change. Not consulting that creates dependency, but capability building that creates independence.

Why SPARK CX is Different

Most CX Consulting:

Creates beautiful decks you’ll never use
Delivers recommendations that ignore your constraints
Leaves when the project ends
Measures success by deliverables produced

SPARK CX:

Builds your team’s capability to solve problems independently
Co-creates solutions that work within your reality
Transfers knowledge and tools you’ll use long-term
Measures success by improvements in customer outcomes

We’re consultants who want to make ourselves unnecessary. Our goal isn’t just recurring revenue – it’s your independence. Every engagement is designed to leave you more capable than you were before.